
Wrestlemania was Vince McMahon’s bold
attempt to truly turn the WWF into a national promotion. With
the success of Starcade: A Flair for the Gold, Jim Crockett
Promotions had demonstrated that a hot card could generate
income beyond one arena Crockett had
broadcast Starcade at several
locations on closed circuit television and brought in an
impressive gate.
He repeated the feat with Starcade
84.
Vince McMahon had created a hot feud between Roddy
Piper and Hulk Hogan.
After building the feud up on MTV with the famous War
to Settle the Score match in Madison
Square Garden, fans were
clamoring to see Hulk Hogan and Mr.
T get their revenge on Roddy Piper
and Mr. Wonderful Paul Orndorff.
The card was soon loaded up with other hot feuds such
as Big John Studd vs. Andre the Giant, the WWF World Tag Team
Champions the US Express (Barry Windham and Mike Rotundo), and
the popular Junkyard Dog
challenging Greg “The Hammer”
Valentine for the Inter-Continental Title. Despite all this,
Wrestlemania featured preliminary bouts including Tito Santana battling the Executioner
(Playboy Buddy Rose) and King Kong
Bundy debuting against perennial jobber Special Delivery Jones.
For the last two years, Vince McMahon had spent
considerable amounts of money to take talent from his
competitiors. The
cost of promoting Wrestlemania and getting closed circuit
clearance stretched McMahon’s finances to their limit. There is no question
that everything was riding on the success of
Wrestlemania.
With
that in mind, Vince McMahon must have lost a lot of sleep
before Wrestlemania because the show seemed like it was going
to be a flop with low ticket sales at the closed circuit
arenas. However
Vince cannily promoted the card to the mainstream media
(boosted by Mr. T and Hulk Hogan guest hosting on Saturday
Night Live the night before Wrestlemania). Traditionally, closed
circuit events had a large turnout the day of the event and
this event proved to be no different. Wrestlemania would go
on to become a tremendous success and it helped the WWF cement
its position as the number one promotion in North
America.